Appreciation

Light up
The 86th Black Ship FestivalNew!!

A festival of international friendship where history and culture intersect

It began in 1934 to commemorate the arrival of the US Navy in the Black Ships led by Commodore Perry in 1854.

The festival aims to promote world peace and international friendship, and a variety of events are held, including commemorative ceremonies, graveside services, official parades, and a re-enactment of the "Signing of the Japan-US Treaty of Shimoda."

Particularly noteworthy are the fireworks display over the sea at Shimoda Port and the hula show by a local hula school.

There are also plenty of events to entertain visitors, such as a "transformation corner" where visitors can change into kimonos and walk around the city, and a Japan-US friendship tug-of-war tournament.

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Experience
Himenosawa Park Flower Festival

Enjoy the vast natural park!

The "Flower Festival" held every year at Himenosawa Park is a spring feature in Atami City. From late April to mid-May, about 60,000 azaleas are in full bloom, and the entire park is decorated with colorful flowers. In particular, the flower letters "Hime-no-sawa" that appear on the slope of the mountain are a masterpiece. Not only azaleas but also various kinds of rhododendrons are in full bloom, delighting visitors.

During the Flower Festival, various events are held in addition to viewing flowers. At the stage events, you can enjoy performances and dances by local performers, and at the workshops, you can experience hand-making. There is also a mini train ride experience and a digital stamp rally that are especially popular with children, so families can enjoy it all day.

There are also snack stalls in the park, so you can enjoy viewing the flowers while enjoying delicious food. The visitor center in the park provides information and pamphlets about the Flower Festival, so it is convenient to check it out before visiting. The Himenosawa Park Flower Festival is an event where you can enjoy the beauty of nature and local culture. Come and enjoy the spring with your family and friends.

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Light up
Atami Castle Cherry Blossom Festival

An event to view the castle, cherry blossoms, and the sea

This is a cherry blossom viewing event held in the castle's cape garden (all lawn).

Enjoy the approximately 200 cherry trees (Somei Yoshino) around the castle.

During the event, in addition to the restaurant "Hilltop Terrace," a variety of food and drink menus will be sold at the garden stalls, including yakitori, yakisoba, beer, fried chicken, sake, amazake, and pork soup.

In addition, the cherry blossoms will be open at night from 50% bloom, and will be lit up, so please come and see the cherry blossoms.

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Experience
Flower garden made from rice paddies

A scenic spot to enjoy the colors of spring

Wildflowers such as African marigold, lapis lazuli, snapdragon, white daisy, corn poppy, cornflower, and phlox are in full bloom in the vast rice fields of about 25,000 m2.

This flower field was created using rice fields during the off-season, and you can enjoy a beautiful sight that looks like a carpet of flowers.

The collaboration with the cherry blossom trees along the Naka River is particularly spectacular, and you can stroll through the flower fields with about 1,200 cherry trees in full bloom.

Foot baths are also set up during the event, providing visitors with a relaxing time.

A free flower picking event is also held during Golden Week, and the area is bustling with tourists.

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Cherry Blossom Viewing
ATAMI Jacaranda Festival 2025

Atami in early summer, decorated with purple flowers that bring happiness

The Atami Jacaranda Festival is an event held every year in early summer on the Jacaranda Promenade in Atami City, Shizuoka Prefecture.

Jacaranda trees were given to the city of Cascais in Portugal, and currently over 100 trees are planted along the coast of Atami.

Jacaranda trees, which bloom with purple flowers, are also called "purple cherry blossoms," and their beautiful flowers color Atami in early summer.

During the event, the Jacaranda Promenade is lit up, allowing you to enjoy a fantastic night view.

It is said that happiness will come if a jacaranda flower falls on your head, and you can feel that good fortune as you walk.

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Appreciation
"Firefly Viewing" in Atami plum garden

From late May to early June, Genji fireflies flutter around the clear stream of Hatsukawa within the plum garden, creating a fantastical scene.

The light of fireflies, known as "cold light," is emitted as a courtship signal and is sensitive to other lights.

During the event period, it is recommended to avoid strong lights and observe quietly.

Additionally, the Sawada Seiko Memorial Museum, adjacent to Atami Plum Garden, will extend its opening hours during the evening firefly viewing period, offering cultural enjoyment.

This event, where visitors can enjoy the dance of fireflies in nature, provides a special moment for those who attend.

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